The Power of Memory


Memory is the processing system in our brain that allows us to encode, store and retrieve information. 


At hiMoment, we focus on autobiographical memories, which are the memories that are personal and unique to you. 


It plays a role in self identity, social connection and directs how we behave.

Research looked at how these three functions of autobiographical memory relates to psychological well-being


Participants were asked to recall memories and rate these on how much they served self, social and directive functions. 


Results showed that participants who reported their memories to have self, social and directive functions also reported higher levels of psychological well-being.

Why should we want to remember?


When you remember a moment, your brain reactivates the areas that were involved while you experienced that moment in the past.


This way the content of that memory is represented across your brain. Basically, to remember, your brain makes you relive that moment.


So for a happy moment, you get to re-experience your happiness.

Rediscovering the small moments

One study explored whether documenting trivial everyday activities can be unexpectedly curiosity provoking and interesting in the future.

Participants underestimated the pleasure of rediscovering these ordinary experiences three months later.

People don’t see the value of documenting the present but then prefer rediscovering those moments in the future.

hiMoment helps you notice and capture even the smallest moments of happiness, so that you can rediscover memories that would have otherwise been forgotten.

Our memory system is powerful, but it is not perfect – we can’t remember all the information all the time.


Forgetting is a normal feature of the memory, but we can help our memory to remember more moments that we would usually forget. 


Research has found that when we are given a word and ask what memory comes to mind, these memories are less specific and less emotionally positive.


So hiMoment helps you collect your specific and positive memories, to help you remember them more often.

One study had students reminisce twice daily for a week about positive memories and found this walk down memory lane lead to increases in reported happiness over the course of the week. 


In another study, people had to replay happy memories in their minds for only eight minutes per day for three days and found that even four weeks later people showed a sustained increase in positive emotions.


Remembering positive moments is an effective tool, which is why hiMoment is making the process easier for you.

Research on memory and well-being has provided insights, but to study memories, participants keep a diary of them or write them down during a study.


Science is limited to what is remembered and can’t remind people of forgotten moments or use them to promote well-being. But technology makes this possible.


This is why hiMoment aids your memory using the smartphone in your pocket to boost your happiness.